Vyvx deal with Forbes in Canada makes network seamless across North America
Vyvx has signed an agreement with the Canadian market leader, Forbes Broadcast Services, Ltd., of Toronto, Ontario, Canada. Under the terms of the agreement, Vyvx will replace existing server technology and manage Forbes existing electronic service presently in place across Canada, thus providing U.S. and Canadian advertisers a seamless North American network. More than 160 online Canadian media distribution destinations will be added for Vyvx customers, while also providing Forbes customers the latest technology and extensive reach into U.S. markets.
Vyvx and Forbes can now provide advertisers, syndicators, movie studios, and other long- and short-form content owners with end-to-end ingest, management and delivery of their media content to more than 13,000 online television and radio destinations in the United States and Canada, including coverage of the top 100 Designated Market Areas (DMAs). This expansion adds significant footprint for advertisers to Canada and Canadian advertisers to the USA, with one stop convenience for all clients transmitting content to North American broadcast destinations.
“Vyvx s focus continues to be on expanding our network and services to the locations that help customers broaden their delivery options through more effective management and wider electronic distribution of their media content,” said Derek Smith, senior vice president of Vyvx. The new agreement will give Forbes customers in Canada extensive access to U.S. markets, while providing short-form, long-form and HD content owners with a fully encrypted, efficient electronic delivery alternative.
“Vyvx has one of the most extensive media distribution networks in the United States,” Forbes Vice-President and General Manager David Feltrin said. Our customers in Canada now have access to a robust electronic platform, providing them with reliable, secure media distribution to every major market in the United States.”
Vyvx is the industry leader in gathering and distributing broadcast-quality live and non-live video for the media and entertainment industry. Using its unmatched network reach and innovative solutions, Vyvx delivers nearly 250,000 fiber and satellite video feeds and more than 5 million ads and promotional media content around the world each year. Offering both HD and standard-definition digital services to the sports, cable, and broadcasting industries, Vyvx supplies its customers with the broadest range of flexible and reliable services in the industry.