Cablevision Adds MavTV to iO Sports Pak

Cablevision
Systems Corp. announced that MavTV, a male-oriented lifestyle network is now
available to iO digital cable customers on channel 411 as part of the iO Sports
Pak. The network features original programming designed for male viewers on
lifestyle topics like sports, humor, and gadgets.

“We
are pleased to offer MavTV, an independent network with a bold take on men’s
lifestyle television, to our iO digital cable customers as part of the iO
Sports Pak,” said John Trierweiler, Cablevision’s senior vice president of
product management. “This is a fresh new network that will be a valuable
addition to our sports package.”

“We
are thrilled to partner with Cablevision in broadening our reach across the
Northeast marketplace,” remarked Doug Jost, MavTV’s EVP of Sales and
Marketing. “With an emphasis on sports and gaming, combined with all the
other themes men gravitate to, MavTV is a perfect complement to the other great
service offerings available on Cablevision’s iO Sports Pak. MavTV resonates
with its audience because of the uniquely honest and uninhibited voice that
characterizes all its content.”

MavTV,
owned by the Mav’rick Entertainment Network, carries a variety of programming
themes targeting men 18-54, including sports, sports analysis, gaming, comedy,
women and relationships, health and fitness, finance, gadgets, and movies.
MavTV is a 24/7-destination channel dedicated to reaching men in an irreverent,
humorous, opinionated fashion.

The iO
Sports Pak is a sports fan’s dream, with 11 action-packed sports channels,
including Versus, NBA TV, The Golf Channel, The Outdoor Channel, Fuel, Fox
College Sports, GOL TV, MavTV, and TVG, the interactive horseracing network.
The iO Sports Pak is available to customers with a digital cable box who
subscribe to any iO package, Family Cable or above, for just $4.95 more per
month. Customers interested in adding this service can call 1-877-9

GAME

ON
or simply use their remote to order instantly by tuning to Channel 900.

With more
than 2.5 million iO customers, more than 80 percent of Cablevision’s cable
customers are iO digital cable customers, the highest digital penetration in
the nation. iO offers customers access to more than 240 channels, including 50
premium movie channels, 45 channels of commercial- free digital music, more
than 1,700 titles available on demand at all times, an interactive programming
guide, 25 high-definition programming services and groundbreaking interactive
television applications including News 12 Interactive, and subscription games
packages.