GSI Commerce and MLB.com Extend E-Commerce Agreement Through 2016
e-commerce solutions provider GSI Commerce Inc. and MLB Advanced Media L.P.
(MLBAM), the interactive media and Internet company of Major League Baseball, announced
an extension of their e-commerce agreement through 2016. With the agreement,
GSI continues to provide Major League Baseball’s online store (
www.shop.mlb.com ) with e-commerce technology, fulfillment and customer care.
In addition, through its marketing services division, gsi interactive, GSI will
continue to provide catalog services and will begin to provide affiliate
marketing and search engine marketing services.
expect our 2007 sales to be nearly three times greater than our annual sales
were prior to partnering with GSI,” said Noah Garden, executive vice
president, commerce & sponsorship, MLBAM. “GSI’s capabilities are
unique and market leading in this industry and they offer MLB.com an
opportunity to leverage their tremendous scale and expertise as we strive to
provide our fans with a rewarding online shopping experience. We are happy to
extend our long- term agreement with GSI and to partner with them for an
expanded scope of services.”
are proud to expand our relationship with Major League Baseball — one of
iconic organizations,” said Scott Hardy, GSI executive vice president of
business management. “We are even more excited to continue to help Major
League Baseball further strengthen its direct-to-consumer business and enrich
the online shopping experience of its fans.”
GSI successfully launched a redesigned MLB.com Shop, which included the
addition of Web 2.0 features such as mini-cart and express shop, new product
zoom and rotate features, new content management capabilities and enhanced site
navigation. Each of these features is designed to improve the fans’ shopping
experience on the site. To drive the multichannel experience, GSI’s marketing
services group also partnered with MLBAM in creating and publishing MLB.com’s
2007 catalog, which has a circulation of 8.5 million. Consumers can also shop
the catalog online.
addition to Major League Baseball, GSI has agreements to manage the Web stores
for all major professional sports leagues in the
United States including the NFL,
the NBA, the NHL and NASCAR.