Imagine Sports Scores Deal with MLB Advanced Media

Imagine
Sports Inc., a online multiplayer sports gaming company, announced a deal with
MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of
Major League Baseball, to bring officially-licensed content to its
award-winning, online baseball simulation game, Diamond Mind Online. The
agreement grants Imagine Sports the rights to include Major League Baseball
league and team logos, data, player names, and images in its innovative online
baseball game, making Diamond Mind Online the most authentic baseball
multi-player simulation game available. As part of the deal, MLBAM will also
promote Diamond Mind Online on the homepage of MLB.com’s popular fantasy
section.

“Our
mission has always been to bring our customers the most authentic, realistic,
and fun baseball experience possible,” said Dayne Myers, founder and CEO of
Imagine Sports. “With this relationship with MLBAM, we’re adding even more
realism and features to the game for our growing fan base of baseball and
online gaming enthusiasts.”

“Imagine
Sports shares our passion and deep understanding of the game of baseball,” said
Kenny Gersh, SVP of Business Development of MLB Advanced Media. “Baseball
simulation game-players demand statistical accuracy, and Imagine Sports’
unparalleled technology and commitment to authenticity made it a natural fit
for expanding our brand into the online multi-player simulation market.”

The deal
adds significantly to the large list of features in Diamond Mind Online, which
allows game-players to compete like a real baseball general manager, including
drafting players, setting lineups and making trades. With this relationship
with MLBAM, game-players will be able to utilize all of these features with
over 3,500 current and historical MLB players. Utilizing a game engine
developed and refined over the course of 20 years by renowned baseball
statistics expert Tom Tippett, today Diamond Mind Online is widely regarded as
the most sophisticated and accurate baseball simulation game available.

In
celebration of the partnership, Imagine Sports will be offering all fans free
trials of Diamond Mind Online on their website at: www.imaginesports.com. In
the free trial, fans will be able to choose from 24 historical teams like the
New York Giants and Brooklyn Dodgers, as well as current teams from baseball’s
modern era.