Nike Captures the True Essence of Football in New ‘LEAVE NOTHING’ Campaign
weekend Nike will kick off the pro football season with a new campaign,
“LEAVE NOTHING,” that captures the true essence of the game —
pouring heart and soul into every day and every play, leaving nothing on the
field by game’s end.
campaign includes broadcast, digital and print executions featuring Shawne
Merriman (San Diego Chargers), Steven Jackson (St. Louis Rams), Steve
Hutchinson (Minnesota Vikings), Calvin Johnson (Detroit Lions), and Amobi Okoye
and Jackson are the subjects of the broadcast creative which will also be used
digitally. A 60-second version includes both of the players running, tackling
(Merriman), and side-stepping (
their way through the course of a season and straight through opposing teams.
Even the uniforms change from game to game without the players missing a step. Their
all-out play is captured in a raw yet beautiful fashion, epitomizing the
“LEAVE NOTHING” mantra.
30-second versions, one featuring Merriman and one featuring Jackson, have also
been created. The spots will air on national networks and in-cinema beginning
this weekend, as well as on-line across sport and football vertical websites
will also air in-game during regionally and nationally televised high school
football match-ups on ESPN, ESPNU, ESPN2 and FOX Sports Net.
Mann directed the spots which were produced by Nike in cooperation with
advertising agency Wieden & Kennedy.
creative has been placed in major national sports publications including Sports
Illustrated and ESPN the Magazine. Jackson, Merriman, Hutchinson, Johnson and
Okoye will be individually highlighted in these print ads.