Broomfield Event Center Moves to Ticketmaster

The

Broomfield
Event
Center
has selected Ticketmaster, to serve as
the authorized ticketing provider and exclusive ticket resale service for all
events held at the venue. Under terms of the multi-year agreement, Ticketmaster
is providing Broomfield Event Center with a seamless single ticketing
distribution solution including a venue-authorized TicketExchange resale
service, on-site scanning technology to validate barcoded event tickets, online
and offline marketing distribution and communication tools and a variety of
other new services to help drive ticket sales and enhance the overall
entertainment experience for the venue’s patrons.

Tickets
for upcoming events at Broomfield Event Center, including the 2007-08 Rocky
Mountain Rage hockey and Colorado 14ers basketball seasons, will be available
for sale through Ticketmaster’s distribution system: online at
Ticketmaster.com, by calling 303-830-TIXS (8497), and at Ticketmaster retail
Ticket Center locations throughout Colorado, including select Macy’s stores,
select F.Y.E. stores, Cherry Creek Shopping Center Guest Services Desk, The
Official Visitors Center at 1600 California St., Angelo’s CD’s & More, and
Twist & Shout.

“We
are excited about this transition. We’re aligning with the world leaders in ticketing
in order to deliver many new and important benefits to our customers, to
promoters and to the upcoming events at our arena,” said Gene Felling,
Executive Vice President of Broomfield Sports and Entertainment and General
Manager of

Broomfield

Event
Center.

“We
are proud to be able to offer our patrons premiere customer convenience and
communication programs to keep them informed about our upcoming events,”
said Rick Nichols, Executive VP / C.O.O. of Broomfield Sports and
Entertainment. “Moving our ticketing operations to Ticketmaster will
provide our guests with top-level convenience and affords us some exciting new
capabilities in the areas of e-commerce and online marketing. Our customers
will now have the ability to access tickets to our events easily and
conveniently through Ticketmaster’s wide network of retail ticket outlets as
well as online and by phone.

“We
look forward to working with the

Broomfield

Event
Center,
the Rage and the 14ers to maximize their ticketing business and serve their many
fans,” said Nicole Hobby, General Manager, Ticketmaster Rocky Mountain
Area. “Our integrated sales, marketing and distribution programs will
strengthen the arena’s ability to sell tickets and provide the best possible
customer service.”