CBSSports.com Tops 100 Million Visits for September 2007

CBSSports.com,
a Internet sports media service and part of CBS Interactive, announced that
CBSSports.com recorded over 100 million visits during the month of September,
the first time in company history that mark has been reached. (Internal
Omniture data)

“With
baseball gearing up for the playoffs and football just kicking off, September
is really a perfect storm for traffic at CBSSports.com,” said Jason Kint,
Senior Vice President and General Manager of CBSSports.com. “Reaching 100
million visits confirms that whether you are a fantasy player, looking for a
video recap of all the news from the world of sports or want to read the
original voices of award-winning columnists and writers, CBSSports.com is a part
of the daily routine for millions of sports fans around the world.”

If recent
traffic trends among the major sports sites continue, September will mark the
sixth consecutive month that CBSSports.com has finished first in both visits
per person and minutes per person.

According
to Nielsen//NetRatings, in August 2007 CBSSports.com recorded 7.93 visits per
person, the fifth consecutive month they have led that category among major
sports sites. Additionally, according to Nielsen//NetRatings, in August 2007
CBSSports.com recorded a total of one hour and one minute of site consumption
per person, the sixth consecutive month they have led that category among major
sports sites. To put that figure in perspective, no other major sports site
recorded over 40 minutes of consumption per person during August.
(Nielsen//NetRatings home and work panel, August 2007)

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