Teletrax partners with senior broadcast executives to develop global sports television marketplace

Teletrax
has engaged the services of Pilson Communications, Inc., whose president, Neal
H. Pilson, was formerly president of CBS Sports, and DPB Communications, Inc.,
managed by Dave Berman, former senior vice president of PanAmSat, to develop
television sports rights and content management opportunities for the global
broadcast intelligence company, it was announced.

Teletrax
is a subsidiary of Medialink Worldwide Incorporated
and recently announced an agreement with
Major League Baseball to test its digital watermarking and broadcast evaluation
service.

Pilson, recently listed among the top 20 most influential sports business media
executives by the Sports Business Journal, and whose current clients include
NASCAR, Arena Football League, the Rose Bowl, World Series of Poker and JetBlue
Airways’ LiveTV, among many others, served in a number of executive capacities
at CBS, including two terms as president of the network’s sports division.
Berman also served CBS in several capacities in
New
York and

London,
including 10 years as vice president of production, operations and administration of CBS Broadcast International, before joining PanAmSat, the
world’s largest private provider of satellite-based communications services,
which was merged with Intelsat in 2006.

“Neal and Dave bring unique skills, extraordinary contacts, industry knowledge
and business savvy that will help expand Teletrax – already an established
presence in the television news, entertainment and advertising sectors – into
the very dynamic sports arena,” said Laurence Moskowitz, chairman of Teletrax
and chief executive of Medialink. “Sports leagues, teams and
associations face an increasingly difficult task in tracking and protecting
their valuable content.

Neal and Dave will help us bring the power of
digital watermarking technology and the global reach of Teletrax into this vibrant
marketplace.”

“There is a rapidly growing need for greater transparency and accountability
in the world of television sports coverage,” Pilson explained.
“Billions of dollars, euros, pounds and yen are involved in the
payment for broadcasting rights and the sale of advertising and sponsorship.
With so much value at stake, an electronic watchdog such as Teletrax is
not a luxury, but a critical tool.”

Pilson and Berman will work with Teletrax sales and business development
director Christopher Golden, who joined Teletrax earlier in the year from The
Hollywood Reporter.

Teletrax offers the only digital video monitoring and content tracking service
that provides vital broadcast intelligence on a global scale to video providers
such as entertainment studios, news organizations, TV syndicators, and the
advertising industry. The company is a joint venture between Royal
Philips Electronics of the Netherlands and Medialink, with an underlying technology
that is patent protected both by Philips and Digimarc Corp.

Teletrax currently maintains a proprietary network of detectors that monitors
the television broadcasts of nearly 1,500 channels from more than 50 nations,
including all 210 markets in the United States, representing all measured U.S.
television households. Its international network covers television stations
across Europe, Asia, the Middle East,
Australia,
South and Central America, and

Canada.
Teletrax clients include ABC Television Network, Associated Press, BBC, CBS Television,
Disney-ABC Domestic Television, Fox Broadcasting Company, NBC News Channel, The
NBC Agency, NBC Universal Domestic Television, Reuters Television, United
Nations, ITN Networks, Euro RSCG 4D DRTV, and Medialink. A number of
other companies are also in active trials with the Teletrax service.