Virgin Mobile Selects QuickPlay Media to Power Video & Audio Streaming Services

QuickPlay
Media, a provider in mobile TV and video solutions, announced that Virgin
Mobile

Canada
has selected its OpenVideo platform to power their Virgin Live video and audio
streaming service. In conjunction with this launch, Virgin Mobile

Canada will
make Heavy.com content available to the Canadian mobile market for the first
time.

QuickPlay’s
OpenVideo platform powers mobile video services for 11 major mobile operators
in
Canada and the

United States,
providing both live and on-demand content from more than 130 different content
providers. Key features of the QuickPlay service delivery platform include a
superior content management system, open APIs for ease of partner integration
and advanced service delivery capabilities.

“When we
decided to offer audio and video streaming to our Virgin Mobile customers in
Canada we required a proven, scalable platform, capable of managing and
delivering leading edge video content and a quality content provider that would
drive service demand,” said Fil Giulione, vice president, product marketing,
Virgin Mobile Canada. “The OpenVideo platform’s open architecture ensures that
as market demands change, additional video services can be added quickly and
easily. This scalability married with relevant, quality content from Heavy.com
will help Virgin establish itself as THE provider of premium mobile video and
audio services in

Canada.”

Virgin
Mobile

Canada’s
new video and audio streaming service will offer customers throughout its Canadian
footprint a wide variety of content, including music, sports, news,
entertainment and exclusive Heavy.com content. The service will initially be
available to pre-paid subscribers with the Samsung m510 phones on both a
pay-per-use and unlimited monthly subscription basis.

“We are
thrilled to extend our Canadian reach into the mobile market, and to be working
with a leading service provider like Virgin Mobile who will help make this
initiative a success,” said David U.K., vice president and general manager,
Heavy Canada. “Making our programming accessible on Virgin Mobile devices will
introduce Heavy to a new set of viewers, all a good match for our flavor of
content, and serve to strengthen brand affiliation with our existing fan base.”

“Virgin
Mobile

Canada
is well-known for providing leading edge, value added services and content to
the Canadian mobile market,” said Wayne Purboo, CEO and co-founder, QuickPlay
Media. “Our OpenVideo service delivery platform will ensure that Virgin Mobile
is able to manage and deliver large volumes of diverse content and easily
manage mediation and settlement with partners — all while providing customers
with a high quality viewing experience.“