World Series Four times the fun for PVI Virtual Media

World Series fans around the world are in for a virtual treat as PVI Virtual Media Services is providing new technology that will allow a single operating system to integrate different virtual advertisements from four separate international feeds during the 2007 Major League Baseball World Series. Multiple international outputs of virtual ads behind home plate will be operated by a single person, which will replace the need for multiple systems and numerous on-site trucks.

The new fully-automated system will be a boon to technical directors, who previously risked mixing up which virtual ads were meant for which international outlet during live telecasts.

“Major League Baseball International is excited to debut PVI’s new virtual technology via the MLBI world feed of the 2007 World Series,” said Paul Archey, Senior Vice President, International Business Operations, Major League Baseball. “Our relationship with PVI has continually established new frontiers in sports broadcasting, accommodating surging demand from our valued partners and providing an entertaining viewing experience for fans around the world.”

PVI will deploy the system during international broadcasts of the World Series to Canada, Japan, Latin America and Mexico. Previously, PVI provided virtual advertising integration during telecasts of the MLB All-Star Game in July and the 2006 World Baseball Classic.

“We’re excited to showcase our new technology on the international stage,” said Samuel McCleery, Executive Vice President, Sales and Marketing, PVI Virtual Media Services. “As its audience continues to swell, PVI is dedicated to our continuing partnership with Major League Baseball International and to facilitating its growth through the creation of innovative technologies and applications that support their advertising goals and transform the television viewing experience for baseball fans worldwide.”