DIRECTV Launches NBA TV HD

DIRECTV
has launched NBA TV HD with plans to offer more than 72 games in HD and other
NBA programming in HD, 24 hours a day, seven days a week.

With the
addition of NBA TV HD, DIRECTV now offers 74 full-time national HD channels,
including 16 sports networks in HD. DIRECTV will continue to expand its national HD lineup
throughout the rest of the year and is expected to have up to 100 national HD
channels by year-end.

“Sports
fans continue to be the most enthusiastic consumers of HD, and DIRECTV and the
NBA are taking that excitement up a notch with the addition of NBA TV HD to our
industry-leading HD lineup,” said Derek Chang, executive vice president,
Content Strategy and Development, DIRECTV, Inc. “We’re sure most hoop fans will
agree that NBA players will look even more spectacular in HD, along with the
rest of NBA TV’s all-things basketball content.”

“High-definition
is ideal for showcasing NBA basketball,” said NBA Deputy Commissioner and Chief
Operating Officer Adam Silver. “NBA TV in HD provides DIRECTV’s subscribers
with a full schedule of NBA games and insider programming.”

The NBA TV
HD simulcast, available on DIRECTV viewer channel 601, will continue to feature
live NBA games every week, basketball news and information, exclusive
interviews with the game’s greatest stars and legends, and original series
spotlighting today’s players and coaches, as well as the most memorable moments
in the NBA’s history.