LIN TV Launches New Local Content Channels on YouTube

LIN TV
Corp. announced the launch of dedicated LIN TV “Channels” on YouTube. The
strategic partnership reflects LIN TV’s commitment to further expand its
trusted local news brands and YouTube’s commitment to work with content owners
to make compelling video accessible online.

WISH-TV in

Indianapolis, WOOD-TV in
Grand
Rapids, WTNH-TV in
New Haven, and WPRI-TV
in

Providence
will be the first LIN TV stations to feature their award winning news, sports
and entertainment clips on the following YouTube websites: http://www.youtube.com/wish,
http://www.youtube.com/woodtv, http://www.youtube.com/wtnh, and http://www.youtube.com/wpri.
LIN TV’s dedicated YouTube channels will be populated with local news, weather,
and entertainment videos as well as with original, local television programming
and user-generated content. In addition, viewers will also be able to subscribe
to receive videos, share videos and post comments.

“The
partnership creates a major opportunity to engage viewers with LIN TV’s
award-winning local video content and with new user-generated content on a
robust interactive platform,” said Vincent L. Sadusky, president and chief
executive officer of LIN TV. “It is an important development in our strategic
plan to distribute our industry-leading content across new media platforms and
offer local news, sports and entertainment programming to significant new
audiences.”

“YouTube’s
innovative collaboration with LIN TV is another great example of how we’re
working with local affiliates to bring the YouTube community the most relevant
content out there,” said Jordan Hoffner, Head of Premium Content Partnerships
for YouTube. “This agreement will ultimately deliver LIN’s award-winning, local
programming to an even broader audience looking specifically for local content.”

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