Cisco to be installed in Amsterdam ArenA

The
Amsterdam ArenA, a multipurpose sporting and entertainment venue and home to
AFC Ajax football club, will install Cisco Internet Protocol (IP) technology, to
make the stadium smarter. “We applied this technology to raise customer
satisfaction,” said Henk Markerink, director of the Amsterdam ArenA.

The technology
network installation allows fans to have access to stadium information and have
special services on their mobile phones. They will be able to reserve seats
from home, get access to real-time travel and parking information, and receive
score updates. “The most important goal of the Amsterdam ArenA is to further
improve the customer experience,” Markerink added.
“The more interaction
we have with the customer the better.”

KPN
Telecom, a member of the Cisco Powered Program, will install the
infrastructure. Cisco has been installed in numerous stadiums throughout the
world with great success. Cisco technology to be deployed at Amsterdam ArenA
includes Cisco Catalyst 3750 Series Switches, Catalyst 6500 Series Switches,
Aironet wireless access points and CiscoWorks LAN Management Solution. “Modern venues
should install this infrastructure,” Markerink added.