Coca-Cola signs 10 year deal with NASCAR

Coca-Cola
is expanding upon its 40-year relationship with NASCAR by extending its
long-term partnership with the sanctioning body through 2017.
The
extension of the Company’s relationship with NASCAR follows the new 10-year
sponsorship agreement with International Speedway Corporation (ISC), making
Coke the leading soft drink pour across NASCAR-sanctioned tracks. Through
partnerships with ISC and Speedway Motorsports, Inc., Coca-Cola will be
refreshing fans at 12 race tracks in 2008 before expanding to 17 race tracks by
2012. Coca-Cola will make its ISC debut in February 2008 at the 50th running of
the Daytona 500 at famed Daytona International Speedway.

“The
relationship between Coca-Cola and NASCAR is successful because we share the
same passion to refresh and enhance the racing experience for fans. Over the
past 10 years, we’ve built a deep connection between our brands, NASCAR, and
its fans, and by extending our NASCAR partnership, we will intensify that bond,”
said Sandy Douglas, president, Coca-Cola North America. “During the next
decade, we’ll be creating even more programs that bring fans closer to our
brands and the sport they love – both at the track and beyond.”

“Coca-Cola’s
iconic status and deep involvement in the sport of NASCAR – including official
beverage status, track pouring rights, race entitlements and relationships with
the drivers and teams in the Coca-Cola racing family – add up to a very
valuable partnership,” said Steve Phelps, chief marketing officer at NASCAR. “Fans
will now see new Coca-Cola brands involved in the sport, supporting the
drivers, teams and races they love. In addition to its always memorable
creative and widespread promotions, Coke also does a great job getting its
employees and entire bottling system excited about NASCAR, which in turn
provides valuable exposure to the sport nationwide. The company has been a
long-time supporter of NASCAR, and we are thrilled to embark on this next
expanded phase of our partnership.”