CSTV.com and USA TODAY Enter Digital Marketing Partnership
CSTV.com, agreed to a digital marketing partnership with
whereby several of CSTV’s assets, including CSTV XXL and GameTracker will be
made available on USATODAY.com. The partnership will allow for much greater
visibility of CSTV content while giving USATODAY.com’s users access to the best
live coverage of collegiate sporting events on the Internet.
“This partnership offers a tremendous opportunity for
exposure of CSTV.com’s first-class content, particularly in the area of live
video of collegiate sporting events, to a rabid fan base of sports enthusiasts
at USATODAY.com,” said Tom Buffolano, Vice President and General Manager, Subscription
Services, CSTV Networks.
“USATODAY.com is continually looking for new and
interesting content offerings for our readers. CSTV.com’s exceptional coverage
of college sports, especially the live video and audio programming, is a great addition
to our Interactive service,” said Jeff Webber, publisher of USATODAY.com
and senior vice president of advertising for
Through this partnership, USATODAY.com users will have
access to a customized CSTV XXL player offering the most comprehensive live and
on demand video coverage of college sports on the Internet. Along with highlights,
press conferences and coaches’ shows, CSTV XXL broadcasts thousands of live and
on demand games from more than 100 top schools and conferences in 30 different
men’s and women’s collegiate sports.
CSTV’s GameTracker product, which allows fans to follow live
play-by-play of collegiate sporting events through a real-time statistical interface,
will be offered on multiple pages, including the Sports front, college fronts
and scores page, in the USATODAY.com sports section. A daily schedule of
content can be found at http://liveeventcentral.usatoday.com.
In addition to CSTV XXL and GameTracker, CSTV plans to
syndicate short- form video clips to USATODAY.com under a new co-branded sports
tab. Clips including event highlights, press conferences and original video will
be available to USATODAY.com users by the Spring of 2008.