A Web Shift in the Way Advertisers Seek Clicks
So far, the threat of a recession has not slowed the migration of ad
dollars to the Internet. But as the New York Times reports, the slowing economy might be changing where those ad dollars
are being spent. Increasingly, marketers are looking to ad
networks, which sell display advertising across groups of Web sites.
Some networks offer targeted advertising while others include sites that focus on one subject, like sports. Read the full story here.