CBS Launches Ad Network Focused On College Sports
Reuters reports that CBS Corp has announced the
launch of an online ad network focused on college sports, in a move to offer media buyers a way to more
effectively target young, male fans. CBS College Sports Media will offer opportunities to advertise on college sports coverage
websites, including CBS’s CBSSports.com, CBS College Sports
Network’s 215 college partners and NCAA.com, sites that reached more than 10 million unique visitors in March. Read the full story here.