NBA.com Sets Finals Record For Daily Visits

NBA.com set the all-time single day traffic record for
visits during The Finals with more than 5.6 million visits on June 5. The new
record is an increase of 65 percent when compared to the previous Finals mark
of 3.4 million visits established June 7 of last year.

NBA.com expects as many as 55 million visits to
NBA.com during the Finals. More than 18 million videos totaling more than 500,000 hours are expected to be
viewed by fans through NBA TV Broadband offerings.

Including the playoffs,
NBA.com has surpassed 1 billion visits in a full season for the first time ever
with 1.2 billion visits to date. Overall visits have increased more than
60 percent this season, when compared to last season.