LiveHive Build Buzz for Canadian Football League
By Andrew Lippe LiveHive is helping Canadian Football League fans participate in predict-the-play contests, trivia questions, and polls in an effort to bring fans together via the Internet and mobile devices. “Here is something you can do online with your friends and get that stadium experience in living room,” says Robert Riopelle VP of Business Development for LiveHive Systems Inc. “Players want to have bragging rights at the water cooler.”
Sponsored by Nissan, the Make the Call service will use LiveHive’s NanoGaming platform for 72 CFL regular season games as well as the playoffs. LiveHive staffers watch the games and create prediction opportunities and players then place bets on the opportunity. The less likely the play result the higher the odds and point payout.
“Nissan liked the ability for LiveHive to capture deep information from the users through poll questions,” says Riopelle. “During the game we can ask things like are you thinking about buying a car in the next four weeks? What is most important when you are buying a car? Is it fuel economy, is it looks? We can ask these questions over a multitude of games.”
NanoGaming has been used by other broadcasters, including ESPN who used it for the NBA Playoffs and Monday Night Football. CBC used NanoGaming for NHL games and Turner Sports has used the technology for NASCAR races.
“The broadcasters get a lot of benefits,” adds Riopelle. “We have data that shows that when NanoGames are in play people sit through the commercials and stay with the broadcast for longer periods of time.”