Alltel Wireless and Txtstation to Provide Unique Promotions to Sports Fans
Alltel Wireless and Txtstation have announced they will be working
together as part of an ongoing effort to provide unique promotions to fans at
select Alltel sponsored sports properties. As the Official Wireless Partner of
Fans, Alltel will leverage Txtstation’s capabilities and implement a real
time text messaging feature at five sponsored properties. Additional properties
are currently under consideration and may be added to the campaign at a later
The text feature, titled the ‘Alltel Fan Poll,’ will pose a compelling question
to fans inside the stadium and ask them to weigh-in with their opinions. At
each home game, fans will be able to interact with the video board by sending a
text message from their wireless phone to 88222. Within seconds, votes will
appear live on the screen, causing percentages to change and providing a fun
and entertaining experience for all.
“Txtstation has delivered a customized in-game feature that
lives true to our brand positioning and meets our activation goals,” said
Samira Zebian, Director of Marketing Sponsorships for Alltel Wireless.
“We look forward to launching the Alltel Fan Poll this season to give fans
an easy and fun way to vote on hot topics directly from their wireless
“Alltel Wireless is a perfect fit for Txtstation. They understand the
passion of fans and how our real time solutions can help activate their
brand in a meaningful manner. Our capabilities have proven to increase
participation, aid in database collection, and create a one-to-one dialogue
with fans,” said Michael Falato, Vice President of Sales and Business
Development for Txtstation.
The “Alltel Fan Poll” will debut later this summer as the
football season begins.