CCTV.com Taps ViewCast for Live Streaming of Olympics

CCTV.com, the online
division of China Central Television (CCTV), China’s primary television
broadcaster, has deployed ViewCast’s Osprey-530 digital video capture
cards with SimulStream technology to enable live streaming
of the 2008 Olympic Games in Beijing to the CCTV.com Web site. A
product of ViewCast Corporation, the
Osprey-530 cards are installed throughout CCTV.com’s broadcasting
headquarters in downtown Beijing.
CCTV.com has been granted
the exclusive rights to stream the Olympic content by the International
Olympic Committee. As a longtime user of Osprey-530 cards for other
mobile streaming applications, CCTV.com deployed additional cards to be
used primarily for streaming Olympic content to the Web. Each Olympic
event has its own dedicated Osprey-530 card, which takes the live video
feed from the broadcast and processes it for encoding in all of the
most common streaming formats for Internet and wireless users. The
Osprey-530s were supplied by EZY-Tech, a ViewCast master distributor
for Hong Kong and mainland China.
“We have an excellent
track record with the Osprey-530 cards, and CCTV.com chose them for
streaming the Olympics not only because of their reliability and high
performance, but also their ability to encode content in different
formats for a variety of mobile devices simultaneously,” says Dennis
Lee, managing director of EZY-Tech.
The Osprey-530 is
designed to be a comprehensive solution for the needs of streaming
media professionals. Its features include closed caption extraction
from analog and serial digital interface (SDI) inputs, preprocessing of
video for inverse telecine and de-interlacing and real-time bitmap
overlay for branding of video. ViewCast’s Osprey cards are ideal for delivering video to any number of encoding formats such as Windows Media, Adobe Flash, H.264, and 3GPP in both narrowband and broadband streaming applications.
“The 2008 Olympic Games
have been nicknamed ‘The Broadband Olympics,’ and with good reason,” says
Gary J.
Klembara, ViewCast’s senior vice president of sales. ”
Sports fans worldwide will be able to watch live coverage of their
favorite events from any location, and on a variety of mobile devices —
and advanced streaming technology makes it possible. Since the
CCTV.com audience is so huge — one of the world’s largest TV viewing
audiences — we’re pleased with the role ViewCast is playing to deliver
all the action to such a significant percentage of viewers.”

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