CBS Sports Acquires Rights To Atlantic 10 Men’s Basketball Championship Game

CBS
Sports, college basketball’s leading network broadcaster, has acquired the
rights to the Atlantic 10 Conference Men’s College Basketball Championship
game, through an agreement with ESPN Regional Television. The multi-year
agreement begins with the 2010
Atlantic
10 Conference Championship.

The
Atlantic 10 Championship game will be broadcast live on Sunday, March 14, 2010,
on the CBS Television Network. The winner will earn an automatic bid to
the NCAA Men’s Basketball Championship.

“We
are delighted to welcome the Atlantic 10 to the outstanding CBS Sports
collection of championship games,” says Mike Aresco, EVP programming, CBS
Sports. “The conference has a long tradition of excellence and now our
viewers will be able to see the game that sends the winner to the NCAA
Championship.”
“It is an
honor to be partners with CBS Sports,” adds Bernadette McGlade, commissioner of
the Atlantic 10. “This is a tremendous opportunity for the league to showcase
our institutions, coaches, and student-athletes during the height of March
Madness.”

CBS
Sports broadcasts an extensive regular-season schedule of college basketball,
including conference championships from the Big Ten, SEC, Pac-10 and Conference
USA.Exclusive
broadcaster of the NCAA tournament, CBS Sports will present coverage of the
preeminent event in college sports for the 28th consecutive year in 2009.