CBS, Turner in Talks for NCAA Tourney Bid?
Sports Business Journal reports that CBS and Turner Sports are in discussions to create a joint bid for the NCAA tournament rights if the NCAA decides to opt out of its current CBS deal. The broadcaster and cable network could share rights to the tournament if the NCAA decides to expand the field to 96 teams. In that scenario, the channel broadcasting the Final Four would pay 60 percent of the annual rights fee and the other network would pay 40 percent. The broadcast partners would alternate coverage of the Final Four each year. Click here to read the entire story.