ViewCast Names John Hammock VP of Sales

ViewCast has named veteran sales and marketing executive John Hammock as its new VP of sales, effective immediately. Reporting directly to President and CEO Dave Stoner, Hammock will lead strategic sales and business development initiatives designed to accelerate ViewCast’s continued revenue growth in key domestic and international markets.

Hammock has over 20 years of experience in business development and sales, having previously served in senior leadership positions with companies spanning global telecommunications, media, and video markets. At ViewCast, Hammock will apply his proven industry expertise to help develop the company’s global sales team, forge strategic business partnerships, and expand ViewCast’s channel sales and distribution networks.

“ViewCast is strongly positioned to meet exploding worldwide demand for digital media technology with the industry’s most innovative portfolio of streaming media and digital asset management solutions,” says Stoner. “John’s innate ability to identify and create new business opportunities that effectively leverage direct and indirect sales channels will enable ViewCast to capitalize on our technology leadership and expand our presence in the global digital media marketplace.”

Prior to joining ViewCast, Hammock was VP of Worldwide Sales for Austin, TX-based Movero Technology, where he established strategic business partnerships and penetrated several high-profile Fortune 500 accounts.  Prior to that, Hammock was VP of Americas Sales for Kasenna, a publicly-traded provider of software to telecommunications, cable, and consumer electronics manufacturers.  During his tenure, Kasenna delivered twelve consecutive quarters of between 22% and 46% sales growth. Hammock has also served as a sales executive at Austin, TX-based Voxpath Networks and Columbia, MD-based Corvis Corporation.