Ascent Media Intros Enterprise Software To Streamline Digital-Media Supply Chain

Ascent Media Group LLC (AMG) has unveiled AERO, a result of the strategic alliance with Microsoft Corp. announced at NAB in 2008. This alliance made it possible for Ascent to extend Microsoft’s Dynamics AX enterprise-resource-planning (ERP) system to meet the unique requirements of the media and entertainment industry. Ascent’s deployment of this solution integrates and streamlines the digital-media supply chain from pre-production through packaging and distribution to multiple media-consumption platforms and geographies.

AERO provides a single easy-to-use interface for all services being performed on both physical and digital assets, enabling faster, higher-quality media-asset management, order management, customer service, billing, and financial planning. The open architecture combined with the large pool of trained Dynamics AX systems integrators allows content creators, media distributors, and service providers to rapidly and cost-effectively integrate their systems to form a complete supply chain. Accurate metrics and business intelligence can then be used to drive continuous process reengineering to help studios, broadcasters, and distributors bring digital content to the marketplace faster and more cost-efficiently.

“With this Microsoft alliance, Ascent Media can bring the scale and extensibility of a cross-industry ERP system to the media and entertainment industry,” said Ascent Media Group CEO Jose Roy. “This solution can now be utilized by companies across our industry to bring the benefits of an efficient supply chain to media and entertainment, which frees up content creators and distributors to focus on the creative elements of production and the execution of new revenue-generating strategies.”

Said Gabriele Di Piazza, managing director for the Media & Entertainment business in the Communications Sector at Microsoft, “We’re very pleased to collaborate with a company such as Ascent Media because it truly revolutionized the way it does business. AERO is a great example of how Ascent is building on Microsoft Dynamics AX technology to help media and entertainment companies simplify and streamline their digital content.”

To develop AERO, AMG used its uniquely specific knowledge and expertise of the digital-media supply chain. As a result, AERO marries digital and human workflow to provide flexibility, extensibility, and efficiencies that reduce production time and costs, increase production volume, and enhance strategic business decision-making abilities.

AMG’s AERO is being demonstrated at Microsoft’s booth, SL220.

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