Louisville Arena to Feature Daktronics Display Media Network

When the new Downtown Louisville Arena opens its doors in the fall of 2010, it will feature a venue-wide digital media display network provided by Daktronics. The new system will incorporate large screen LED displays, professional grade LCD screens, and a powerful control system that will deliver high-definition digital content throughout the venue. Installation of the various system components is scheduled throughout the summer.

Fans will enjoy dynamic content on large LCD screens in the suites, concourse and club areas. Over 400 LCD screens will be installed and controlled through a state-of-the-art internet protocol television (IPTV) solution, provided by Daktronics, that delivers multiple live content channels to any display in the arena. Channels can be formatted to feature an endless variety of digital content ranging from live video feeds to in-house events calendars. The new digital network can be expanded to accommodate nearly any form of digital media.

Engineered by an established leader in data integration, Daktronics IPTV systems enable users to connect to a complete collection of news wires, databases and scoring devices to instantly present up-to-the-minute scores, statistics, news and information. Different channels can offer different information simultaneously from live video to data focused for fantasy leagues.

Daktronics IPTV system also offers the unique opportunity to provide sponsor exclusivity. Operators will be able to override content on any or all displays in the arena to show a sponsor’s logo or advertisement guaranteeing venue-wide exposure for marketing partners and increased revenue opportunities.

LED (light emitting diode) displays within the seating bowl include four large video displays mounted to a unique centerhung structure featuring downtown Louisville’s skyline. These primary video screens utilize Daktronics popular 10 mm pixel technology with surface mount LEDs. Four other auxiliary scoring displays are located beneath the primary video displays.

A 360-degree ribbon board and two end zone ribbon displays will be fascia mounted inside the arena bowl. An additional four large LED displays will be mounted in the upper corners to provide in game statistics, video, and advertisements. Dedicated numeric scoreboards, shot clocks, and backboard light strips, all using the latest energy efficient LED technology, will also complement the in-bowl configuration. Six sections of Daktronics popular LED scorer’s tables will provide additional information for fans and television exposure for sponsors.

Spectators will begin their immersion into the digital canvas outside the venue with a large outdoor LED video marquee display that will entertain approaching fans and inform other passers-by of upcoming events at the multi-use arena.

“We are extremely excited about providing the Louisville Arena Authority with our venue-wide solution,” says Will Ellerbruch, Regional sales manager. “Daktronics will help to deliver unprecedented entertainment, information and revenue generation opportunities for the new arena. Our technology will turn their entire facility into one large digital display. We can deliver video, statistics and advertisements across a network of 18 large-format LED displays, 334 flat panel HD screens and 80 concession stand displays. It will be the most comprehensive digital signage system installed in the country.”

At the center of the control solution will be the company’s new Show Control system, with the ability to take in various video, scoring, timing, statistical data and out-of-town scores and even point of sale information.