Miranda, Quest Combine Efforts to Create On-air Graphics System for Social Networking
Miranda Technologies has partnered with Quest Research & Development Corp. to offer on-air graphics systems that enable broadcasters to display comments from their viewers, sent via Twitter and other social networking sites.
“Our first system has been installed at a major New York City station, which is using the technology to display viewers’ Tweets on-air during a live daytime news show,” says Clinton Ash, President of Quest. “We believe it’s the first system of its kind in the country, with viewer comments fully integrated with the station’s channel branding.”
The system is based on Miranda’s Vertigo XG graphics processor and Quest’s QLive server, which is used for receiving and censoring the social networking messages. Approved comments are entered into a queue, ready to be keyed on-air in a speech bubble graphic.
Many local stations now have a large following of viewers on their Twitter and Facebook pages, and there has been considerable interest in taking greater advantage of these social networks by displaying viewers’ comments on-air and encouraging more interaction.
Miranda’s Vertigo XG graphics processor is ideal for this application in view of its data-driven, dynamic rendering in HD or SD. It provides highly versatile, multi-level character generation, animation/still insertion, and clip playout, as well as dual DVEs and audio mixing.
The QLive social networking tool is Quest’s latest graphics application for local stations. Other applications in the company’s range provide data-interfacing for EAS (Emergency Alert System), school closings, elections results, time/temperature, traffic, weather, station branding, breaking news, sports, and financial data graphics.