Dish Mexico Employs Harris Novar Traffic and Billing System
Pay TV operator Dish Mexico has implemented the Harris Novar traffic and billing system to manage its sales and business operations in Mexico City. The Novar suite of products delivers a comprehensive set of tools that enable multichannel operators to schedule and insert ads, reconcile logs and invoice customers through an efficient, completely paperless operation.
“Novar has automated our previously manual traffic system, improving control over our operations and providing quick and accurate commercial insertion services to our customers,” says Eduardo Peniche, ad sales director for Dish Mexico. “Maximizing revenue is one of our key goals, and the Novar system helps accomplish this by allowing us to closely and efficiently monitor and manage inventory status and availability.”
The complete Novar solution at Dish Mexico includes integration with the Novar Program Plus Latin America programming service, which delivers pre-packaged metadata including program titles, descriptions and commercial break formats on a regularly scheduled basis. By using this service, Dish Mexico saves hours by not having to recreate detailed programming information within Novar.
“With the Novar system’s flexibility and functionality, we can scale quickly and expand to additional markets to accommodate our forecasted growth,” says Peniche.
The Novar system was built to manage the day-to-day workflow of multichannel, multi-geographic advertising sales and traffic. Novar provides scalability from small (five) to large (6000+) channel counts. The product’s open database structure delivers a flexible environment that enables clients to perform analysis and maintain database ownership.