Milwaukee Brewers To Add Daktronics HD LED Display for 2011 Campaign

The Milwaukee Brewers have selected Daktronics Inc. to design, manufacture, and install a 1080-line HD LED video display at Miller Park. The Southeast Wisconsin Professional Baseball Park District has partnered with the Brewers in developing the new scoreboard. Installation will be completed prior to the start of the 2011 season.

The new addition to Miller Park will be the third largest video display in Major League Baseball at 5,940 square feet and will replace the existing 1,296 square foot video display and the 2,432 square foot matrix board. It will be one of only three 1080-line high definition LED displays in the league.

“When you factor in the overall size and resolution of the new display, we believe this will be the finest video board in Major League Baseball,” says Rick Schlesinger, Brewers EVP – Business Operations. “This is going to be a spectacular addition to the fan experience at Miller Park in 2011.”

The current Miller Park video display features approximately 130,000 pixels. The new HD video display will have approximately 2.4 million pixels, giving it nearly 18 times the resolution.

The video display system will utilize Daktronics newest 15mm LED technology, featuring a tighter resolution and improved image quality, and will measure approximately 54 feet high by 110 feet wide. This technology and its control system allow the video board to operate as a single giant display or be divided into multiple zones (windows) to show a wide variety of statistics, information, graphics, animation, and live and recorded video.

“Quite simply, the difference in quality and scope from what we currently have at Miller Park will be staggering,” Schlesinger says.

Also included in the project is the new Show Control system from Daktronics. Show Control provides a combination of display control software, video processing, data integration, and playback hardware that forms a user-friendly production solution.

With the updated control system, the new HD video display will be integrated with the existing fascia and fence displays that were installed by Daktronics in 2006. Outside Miller Park, Daktronics installed a double-sided marquee display in 2005.

“Daktronics is excited to continue our partnership by providing the most impactful and visual piece yet,” says Tony Mulder, Daktronics sales manager. “This true high definition video display experience will greatly enhance what is already one of the premier facilities in Major League Baseball.”

Mortenson Construction, southeastern Wisconsin’s largest builder of sports facilities, is serving as General Contractor for the project.