Masstech Offers Migration Path for AVALON MAM Users

Masstech is offering AVALON users an instant migration pathway that will transfer and archive all content from legacy data tapes to its TOPAZ MAM system in a day. The company says AVALON users are guaranteed a swift and smooth transition with minimal impact on existing broadcast operations.

Broadcasters affected by EMC AVALON storage software End of Life (EOL) risk losing valuable digital assets as technical support for AVALON products ceases at the end of October this year. The challenge lies in quickly migrating digital assets to a supported platform while making sure stored assets are still available for use.

Joe French, President and CEO of Masstech Group says the the far-reaching implications for AVALON users can have a disastrous impact that on the bottom line if data is lost.

“We are committed to helping all AVALON users facilitate a smooth and easy migration to TOPAZ,” he says. “Masstech is the only company in the market that offers an intelligent archiving solution capable of natively reading the AVALON tapes and restoring content to the required destinations instantly. Apart from preserving and protecting valuable digital assets, companies also have the added advantage of accessing available data for immediate use.”

As the end of October is fast approaching, companies need to act fast – any media assets stored in the AVALON archive and database will go unprotected.