NBA.Com Sees Record Traffic, Video Views for Opening Week

NBA.com set the all-time opening week traffic records with more than 245 million page views and 78 million videos viewed by fans around the world. The  new  record numbers established during the opening week of the 2010-11 NBA  season  (Oct. 26 – Nov. 1) mark an increase of more than 20% in page  views,  and  nearly  150  percent  in  video  streams,  when compared similarly to last season’s record numbers.