Deluxe Joins Forces With Cinegy to Boost MediaCloud

Deluxe and Cinegy announced their strategic collaboration, which will support the forthcoming launch of MediaCloud, a new services business from Deluxe. MediaCloud will build cloud-based broadcast platforms founded on managed service models. Based on a cloud computing architecture, MediaCloud will provide and manage a new generation of media services which will deliver transformational benefits to media companies.

In collaboration with Cinegy MediaCloud, as a service-based approach for broadcasters, will optimise Cinegy’s innovative technology as a highly scalable cloud-based content management platform, using existing IT technology and leading edge software transcoding tools from Cinegy.

“Cinegy is a committed software developer of collaborative, robust, scalable digital media and broadcast workflow tools. The strategic fit of Deluxe’s world-leading media services provision, with proven expertise in the digital media supply chain means that Cinegy can leverage this global footprint with our established technology,” explains Daniella Weigner, Managing Director of Cinegy.

A Deluxe Spokesperson said, “the business will leverage a ‘best of breed’ partner ecosystem, of which Cinegy is one, that will deliver robust technologies and infrastructure to maximise the value and potential of our platform. Services will be delivered through a ‘Platform as a Service’ model which will assist our customers in deploying their digital strategies and at a dramatically lower cost of ownership.”

Deluxe MediaCloud represents a different approach. In addition to driving improved workflow efficiencies and time to market, MediaCloud will deliver improved controls, resilience and business tools to enable greater revenues to be exploited from media assets. MediaCloud will also enable improved collaboration across media businesses, both within and outside an organisation, key stakeholders can be brought closer together within a controlled, managed environment.