SVG Year in Review: March
March brought the madness of the NCAA Men’s Basketball Tournament, as CBS and Turner tipped off their landmark partnership, airing the tourney across four networks and utilizing two studios – one in New York and another in Atlanta – and a combined audio strategy. The tag team effort proved to be a massive success for both Turner and CBS Sports, delivering solid ratings and production quality straight through the Final Four. In addition, Turner Sports unveiled an updated March Madness On Demand for broadband, mobile, and tablet, and worked with Thought Equity Motion to update the NCAA Vault and Digitalsmiths to create the March Madness Video Hub for in-depth video highlights.
SVG’s Venue Tour Series stopped by the brand new Amway Center in Orlando, the NBA’s most technologically advanced arena. In other venue news, SVG presented its “At the Ballpark” series leading up to Major League Baseball’s opening day, providing an in-depth look at the video and technological enhancements to Citizens Bank Park, Fenway Park, Miller Park, Minute Maid Park, Rangers Ballpark, and Safeco Field.
When a devastating earthquake and tsunami hit Japan, technology vendors sprang into action, offering support to the victims and restoring their own facilities. However, the earthquake also resulted in a troubling shortage of tape and XDCAM when the Japanese facilities of Sony and other manufacturers were damaged. Sony also provided a sneak peak at its NAB booth, unveiling new additions to its 3D lineup, XDCAM family, and budget-conscious offerings.
March also saw the passing of Sports Broadcasting Hall-of-Famer Frank Chirkinian at the age of 84. The father of televised golf, the death of the long-time executive producer and director for CBS’s golf coverage resulted in an outpouring of memories and good wishes from the likes of Jim Nantz and Brandt Packer.