Sinclair Broadcast Group Goes Backpacking with LiveU ENG Solution

Portable video-over-cellular provider LiveU has signed a long-term agreement with Sinclair Broadcast Group. The company has already deployed more than 20 of its flagship LU60 cellular ENG backpacks to power local electronic newsgathering operations at more than 20 of Sinclair’s television stations nationwide.

“Our local news departments strive to deliver the highest quality news product to our viewers,” says Del Parks, VP of Engineering and Operations, Sinclair Broadcast Group. “LiveU’s LU60 technology provides us with an efficient and nimble way to get our reporters out into the field, bringing the news home to our viewers in the quickest manner possible.”

LiveU’s flagship LU60 product is the industry’s first bonded 3G/4G LTE backpack with proprietary RF technology for superior resiliency, up to 1080 HD video and sub-second latency for a satellite-like experience.

“I’ve been using LiveU’s product first-hand here in Nashville for several months,” says Bob Shrader, Chief News Photographer with WZTV. “This system is rock solid and allows us to deliver reliable live transmissions from the field during our morning, midday and evening news shows. And LiveU’s round-the-clock support is second to none.”

“When we began discussing our technology with Sinclair, they expressed the importance of reliability and resiliency, meaning the system had to work well and work consistently when they needed to be live,” says Mike Savello, VP of Sales, LiveU. ““After a successful trial-run with Bob in Nashville, our LU60 product met all of the needs on their list. We provided portability and sustained video transmission quality and signal, all in a cost-effective manner.”