ATEME Provides VOD Transcoding for India’s Digicable

Digicable, India’s second biggest cable operator, has chosen ATEME’s flexible and cost effective transcoding platform TITAN for all its Video On Demand transcoding needs. With India’s pay TV market becoming ever more competitive, Digicable chose ATEME for its combination of high performance, flexibility, and value for money, according to its Chief Technology Officer Asif Khan.

“We had high expectations for performance and throughput, but also had to be conscious of cost in a market where margins are tight and competition fierce,” said Khan. “ATEME has met these expectations not just for headline cost and performance, but also because the solution is scalable to support our future needs.”

ATEME provides customers such as Digicable with the flexibility to repurpose content for the growing number of target device platforms they need to reach, including PCs, tablets, and smartphones. To reach such devices, operators need to support the key adaptive bit rate streaming formats such as Apple’s HLS (HTTP Live Streaming), and Microsoft’s Smooth Streaming. These are all included in ATEME’s TITAN transcoding platform, which is designed to transcode simultaneously into multiple profiles.

ATEME’s support for editing tasks such as trimming and file concatenation, to join multiple sequences together, were also important added value features for Digicable. In the TITAN workflow, long feature films originally available on multiple tapes can be automatically assembled into a single VOD file.

These features together are making TITAN increasingly popular with operators deploying multi-screen services, according to ATEME’s Vice President of Sales Emmanuel Boureau.

“TITAN is now serving more than 70 million subscribers worldwide with a combination of linear channels, Video On Demand, and Catch-Up services to TV sets, PCs, tablets and smartphones,” said Boureau.