Live From NAB: Active Storage Demos mMedia Storage Platform

At Storage Vision 2012 — which coincided with CES — in January, Active Storage unveiled its mMedia Platform, an end-to-end workflow-storage platform for post and broadcast production. The system, which has begun shipping over the past couple of months, is being demonstrated at Active Storage’s booth at the NAB Show this week.

The mMedia Platform integrates hardware and software to address media-storage and management-workflow needs — from ingest through archive.

“Yesterday’s proprietary systems can’t scale to meet the new content-everywhere world,” says founder/President Alex Grossman. “And first-generation open systems lack the support necessary to integrate with current systems. New content-management challenges require a new approach. That’s why we developed the mMedia Platform.”

The mMedia Platform gives content producers a full media-creation storage platform with the performance, scalability, and configuration flexibility. It includes the latest addition to the company’s Active Management Suite: mStats, giving users real-time information and performance-profiling metrics across the SAN and the technology within the mMedia Platform.

“Talented editors, engineers, and effects artists work together to create great content; no one person does it all on their own,” says Grossman. “They need an end-to-end workflow that gives them immediate access to all their content without interruption or bottlenecks. This ‘collaborative creativity’ is part of the inspiration for the mMedia Platform. It delivers an extremely powerful, incredibly efficient, yet simple-to-monitor platform that resets all benchmarks for workflow performance.”

New Executive Added
On Monday, Active Storage announced the hiring of storage-engineering veteran Venkat Ramakrishnan as VP of engineering.

He has worked for such companies as Cisco, IBM, and, most recently, Promise Technology, having served as director of engineering since 2009. At Promise Technology, He was responsible for RAID-system development, from the RAID stack through firmware and software, and managed engineering teams in the U.S., China, and India.