Edward Ferraro Joins GlobeCast as North American Head of Sales

GlobeCast Americas announced the appointment of Edward “Eddie” Ferraro as the company’s new North American Head of Sales. In his new position, Ferraro will be responsible for overseeing all permanent and contribution sales activities for GlobeCast across North America.

Leveraging GlobeCast’s extensive network and facilities around the globe, Ferraro will offer a range of solutions to North American broadcasters and content providers, including playout and origination, media asset management, and content distribution via satellite and fiber, as well as ad-hoc contribution and special event services.

“Eddie is joining GlobeCast at a time when we are ramping up activities in the Americas and growing rapidly on a global scale. His industry expertise and extensive sales experience will perfectly complement our continued development of end-to-end solutions for top-tier broadcasters,” said Lisa Coelho, CEO of GlobeCast Americas.

Ferraro has more than 16 years of technical sales experience across the media, entertainment, and satellite communications industries. Prior to joining GlobeCast Americas, Ferraro served as Vice President of Sales and Business Development at United Service Source, Inc., where he was responsible for the company’s Broadcast and Network Services division. Ferraro has also held previous positions as Vice President of Sales at both VegasHD and Ascent Media Systems and Technology Services.

“I am very pleased to be joining the GlobeCast Americas team at such an exciting time. I’m confident our customer base will continue to expand as North American broadcasters learn more about the resources and strength behind our content delivery and media management solutions,” said Ferraro.

Ferraro is based in GlobeCast’s New York City office and reports directly to Coelho.