SVG Lunchtime Links: 7-19-12

NBCU’s Quest for Olympic Gold (Multichannel News)

ESPN Will Pay $80M a Year for Rose Bowl (SportsBusiness Journal)

Will MLB Please Everyone, or Leave One Potential Bidder Out? (SportsBusiness Journal)

Comcast Fights Tennis Channel Program Access FCC Ruling (FierceCable)

Survey: Heavy Use of Social Media Seen for Olympics (Broadcasting & Cable)

Why London 2012 Will Be Remembered As the Social Olympics (TechRadar)

Apps To Take You the Olympics, Even If You Stay Home (Vancouver Sun)

NHL’s Labor Woes Raise Prospect of a Broadcasting Vacuum This Fall (The Globe and Mail)

MLBAM, USA Today To Launch Site (SportsBusiness Journal)