James Madison Athletics Taps Phizzle to Power Digital Marketing Campaigns

Phizzle, a technology provider of advanced mobile marketing products and digital advertising solutions, announced an agreement with James Madison Athletics to power its digital marketing campaigns designed to foster closer relationships with their fan base and increase revenue streams for collegiate sponsorships.

Front Row Marketing Services, the multimedia rightsholder for James Madison Athletics and one of the world’s largest and fastest-growing sports and entertainment marketing firms, assisted in the negotiation of the agreement.  The comprehensive mobile marketing campaigns, designed exclusively to drive loyalty and engagement with the collegiate audience, involves in-stadium fan engagement, score, and stats alerts, as well as social media integration.

Phizzle’s proprietary technology, Broadcaster iX produces real-time, interactive HD graphics for James Madison home games, enabling fans to interact with the team and corporate sponsors via their wireless devices on the stadium’s scoreboard. Phizzle’s digital marketing solutions connect brands to fans and helps corporations leverage their sponsorship investments to generate brand exposure, collect valuable customer insights, and encourage fan engagement.  Making mobile an instrumental aspect of the live event experience, Phizzle will be working with James Madison Athletics to provide data-driven tools to engage JMU’s sports fans across multiple communication channels.

Phizzle has successfully implemented similar strategies for high schools and a myriad of professional sports organizations including some of the largest entertainment venues like Madison Square Garden.  This partnership will mark the debut of Phizzle’s platform in the collegiate sports arena, reinforcing its position as the leader in mobile and digital marketing technology for the sports and entertainment industry.

“Now that so many fans utilize mobile devices to consume football and other spectator sports, we believe there is an opportunity for our corporate sponsors to reach lucrative demographics through advertising and marketing campaigns directed at the mobile consumer,” stated Keith Bradshaw, director of corporate partnerships at James Madison University and the on-site representative for Front Row Marketing. “We are committed to making Bridgeforth Stadium one of the premiere football venues in collegiate sports and by integrating Phizzle’s state-of-the-arts technology into the stadium, we are engaging with our fans through mobile devices, while simultaneously receiving relevant statistical information which will enable our sponsors to leverage their association with all of the sports within James Madison Athletics. Part of Front Row’s initiative for our properties is to generate additional revenue streams through innovative platforms at the property level and this partnership with Phizzle accomplishes that.”

“We are excited to partner with James Madison Athletics,” said Ben Davis, chief executive officer of Phizzle. “Our digital marketing solutions are designed to meet the demands of today’s collegiate sports’ brands. Phizzle is providing JMU with both the opportunity to implement a suite of emerging technology solutions into their marketing efforts that are integrated with statistical data, and a results-driven platform designed to deliver deeper fan loyalty and increased advertising revenue.”