Univision Expands Harris Media Software Complement
Univision Communications has renewed and expanded its suite of Harris Corporation media software solutions — introducing new synergies across business and on-air operations while improving visibility into emerging business trends and opportunities.
Univision has extended its Harris OSi-Traffic media software contract for up to five years, and will further streamline business workflows with the Harris Live-Update solution. Live-Update will allow Univision-owned TV station groups in 21 markets to automatically translate real-time changes to traffic and advertising schedules almost directly up to airtime. The integration eliminates manual processes, greatly improving operational efficiency for traffic, sales, and master control.
The Live-Update solution will seamlessly integrate OSi traffic and billing software with existing Harris ADC automated content management and distribution systems, using BXF data exchange. The tight integration also ensures that staff can make intelligent decisions on ad placements and scheduling changes from the business office, with the confidence that Live-Update will efficiently translate all changes to automation in time for broadcast — and reconcile those content updates between traffic logs and automation playlists once broadcast.
Harris NetGain business intelligence and analysis software strengthens insight into business trends and opportunities for the network. The initial deployment will allow corporate staff to build custom dashboards with OSi data, and automatically deliver visual reports and analytics to sales managers.
NetGain delivers rich data and detailed metrics tied to business operations, with the flexibility to create and deliver custom reports to both management and sales staff. The open, multisource NetGain design allows users to leverage data from many other business systems, and consolidate that information into visual, easy-to-comprehend reports that can track, analyze, and help to improve business performance.
“The ability to tighten workflow processes and increase visibility into business trends gives Univision two key operational benefits that go well beyond what a basic traffic and billing system can offer,” said Harris Morris, president, Harris Broadcast Communications. “These unique tools also deliver operational efficiencies that competitive solutions cannot provide, giving Univision more insight into new revenue opportunities while accelerating speed and productivity across the workflow.”