Sky News Arabia Deploys Envivio Muse Encoders
Envivio, a provider of live and on-demand multi-screen IP video processing and delivery solutions, announced that Sky News Arabia has deployed Envivio Muse software-based encoders for its real-time web streaming service. The broadcaster, based in Abu Dhabi, uses the Envivio video processing solution to compress and stream its live video content to its website for over-the-top (OTT) viewing on PCs and mobile devices by people around the world.
“It is important for Sky News Arabia to be able to deliver a high quality streaming service to all of our subscribers as well as other interested viewers from various countries,” said Ihsan Yahya, project engineer at Sky News Arabia. “We selected Envivio because they were able to get our OTT service up and running in three weeks, and provided excellent customer service.”
Sky News Arabia is a 24-hour, Arabic-language rolling news channel broadcasting in HD quality from Abu Dhabi. A joint venture between Abu Dhabi Media Investment Corporation (ADMIC) and the UK’s BSkyB, the channel offers fresh, fast and independent news across multiple media platforms to audiences across the Middle East and North Africa (MENA) region. In addition to satellite and cable TV broadcasts, millions of viewers across the region can enjoy live streaming on the Internet or on the go via their smartphones, tablets, and PCs.
“Viewing patterns continue to shift, with people choosing to watch their favorite content on a variety of screens beyond the TV,” said Julien Signès, president and CEO of Envivio. “Sky News Arabia is an innovative broadcaster, offering its content on Internet-connected platforms to broaden its distribution reach and offer a better service for its subscribers.”
Muse is Envivio’s IP-centric multi-screen architecture designed for live or on-demand video transcoding, processing and distribution to any device. Significantly improving efficiency and operations compared to architectures that call for separate broadcast and multi-screen headends, Muse is available on the Envivio 4Caster appliances or HP blade servers.