Conference Chairman Rick Price Looks Beyond the Bowl for SVG’s Sports Venue Technology Summit

From on-campus college basketball arenas to gargantuan NFL stadiums, teams have long striven to enhance the fan experience through video. This emphasis on in-game video content has grown in recent years beyond the center-hung scoreboard to include IPTVs, fascia boards digital signage, and now mobile apps. Quite simply, content creators are going beyond the bowl to ensure the new connected fan experience.

Conference Chairman Rick Price

On Tuesday Oct. 23, SVG’s Sports Venue Technology Summit travels to Miami with this theme in mind. This year’s Summit is chaired by Rick Price, founder and president of moeBAM! Venue Media Services. Price has more than 20 years of professional-sports-broadcast and venue-production experience with the Orlando Magic. From shooting, editing, and producing to helping design, build, and operate the new Amway Center’s audio/video technology, Price has spent his career implementing the best technology and workflows for maximum production value for the Orlando Magic.

Speaking to the theme of this year’s Summit, Price said, “There’s a lot of the content that’s outside of the bowl, and that’s going to grow; those fan-engagement opportunities outside of the bowl, whether they’re on the side of the building or they’re in the building, whether they’re on the Web or on a mobile device. How are teams going to address implementing them, capitalizing on them, keeping them fresh?”

Marlins Park, home to the Miami Marlins, has been described as the first “new-era” ballpark. Rather than framing new technology around nostalgic elements as in retro ballparks, Marlins Park emphasizes the future. Attendees will get an exclusive behind-the-scenes tour of Marlins Park, followed by an afternoon of panel discussions and presentations on the latest trends in video creation, arena connectivity, and stadium design.

“Certainly, attendees will see how some of the professional teams — [especially] the ones in the Florida area —- are handling those challenges both technically and operationally, so that other people that may be considering [enhancing their video production] can get an understanding,” says Price. “Hopefully, people that would be interested [in or] are considering or contemplating this, will get some sense of what it takes and what are the new and exciting [technologies] coming down.”

Representatives from the Miami Marlins, Miami Dolphins, and Miami Heat will be on hand to discuss how they have confronted the challenges of producing content for screens of all sizes and the issues of fan connectivity.

“[The program] brings it down to the actual team level and the actual venue level. Not the league, not the networks,” says Price. “How can a team or venue capitalize on that type of technology or that type of experience or that type of business model?”

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