Daily Racing Form, Polar Mobile Partner on Mobile Site, App Development

Polar Mobile has partnered with Daily Racing Form, the horse racing industry’s premier multi-channel media company, to bring its content, handicapping tools, and wagering platform to a wide variety of mobile devices.

DRF.com is one of horse racing’s top online source of news coverage, analysis, and handicapping products, and DRFBets is America’s fastest growing online wagering platform. Using Polar Mobile’s MediaEverywhere platform, Daily Racing Form will launch optimized mobile sites for smartphones and tablets, as well as mobile apps for iPhone, iPad and Android.

“Our audience is increasingly mobile, and the number of players accessing DRF.com and wagering from a mobile device has doubled in the past year,” said John Hartig, Chief Executive Officer of Daily Racing Form.  “Polar Mobile’s experience in working with publishers globally really appealed to us, and the flexibility and ease of their platform will allow us to bring our news, handicapping tools and wagering platform to horse racing fans anywhere, anytime.”

Polar Mobile’s MediaEverywhere platform is used by media companies globally to develop and deploy mobile sites and apps across all devices. Built for media companies, the platform addresses mobile complexities, accelerates time-to-market and reduces costs, all while providing maximum flexibility.

“We are excited to be partnering with Daily Racing Form, who has established itself as a leader in the US sports publishing industry,” says Kunal Gupta, Chief Executive Officer, Polar Mobile. “Sports publishers like Daily Racing Form understand that their audiences expect to be able to follow sporting events wherever they are, and expect world-class experiences across multiple devices, which will be supported using our MediaEverywhere platform.”

This year, for the first time, 100% of publishers plan on formatting their content for mobile, according to an Alliance for Audited Mediasurvey of over 200 North American media companies.