USA Network Unifies TV Viewer Experience Across Screens
RapidTVNews.com reports that
USA Network has kicked off an initiative to unify the viewing experience – both visually and functionally – across all devices. Using responsive design technology, USA is making content and engagement cohesive across all screens, from the TV to the Web to mobile.
USA is also refreshing its brand look and feel to complement its screen unification strategy.
Each digital touch point will offer TV Everywhere, gamification experiences and real-time social TV to amplify the viewers’ experience. The capabilities are due to roll out 6 June 6, when Burn Notice and Graceland premiere their seasons.