PESA Adds Lou Li Bin to Beijing Office

PESA, a leading U.S.-based custom design and manufacturing company for professional audio and video signal distribution, announced Lou Li Bin has joined the company as marketing and sales manager for the company’s Beijing office. He is responsible for sales and marketing efforts for the company’s product lines in China, and will also provide support for regional trade shows and conferences.

A graduate of Beijing Broadcast Institute, Bin has worked in the broadcast industry for more than 20 years. Most recently, he served as vice president at VTRON Technology, where he helped the company land its first business deal with China broadcasters. He has also handled marketing and sales for Miranda, Grass Valley, and Sony in China.

“We are very pleased to welcome Li to PESA,” said John T. Wright, PESA senior vice president, sales and business development. “With his industry knowledge and channel partner relationships, we are confident he will be able to increase sales across China.”

Bin is based in PESA’s Beijing office.