Eurovision, U.S. Ski Ink Media Rights and TV Production Deal
Eurovision, operated by the EBU, and the US Ski and Snowboard Association (USSA) have sealed an agreement on the U.S. exploitation of the media rights to the 2015 and 2017 FIS Alpine and Nordic Ski World Championships, including the 2015 Alpine Ski World Championships, in Vail / Beaver Creek, Colorado.
Under the deal, USSA will manage rights distribution in the USA for major national networks, sports networks and other cable broadcasters. USSA will handle exclusive multiplatform exploitation in the US of these showcase FIS events, including for television, radio, online, and mobile platforms.
In addition, EBU subsidiary Eurovision Production Coordination (EPC) will manage all production of the two FIS World Cups in Vail / Beaver Creek, the first between 29 November and 8 December this year, which serve as test events for the 2015 Alpine Ski World Championships, where the EPC will be the host broadcaster.
Bill Marolt, President and CEO, U.S. Ski and Snowboard Association, said: “This innovative partnership between Eurovision and the U.S. Ski and Snowboard Association is a game-changing move that will bring greater value to our fans and partners, including the International Ski Federation. Beginning with the 2015 World Championships right here in Vail/Beaver Creek, it will positively change the way we bring our sport to the public in America and set a new standard for how ski racing is viewed worldwide.”
Ingolfur Hannesson, Head of EBU Winter Sports, said: “We are pleased to move in this direction with the USSA, just to underline the flexibility of EUROVISION on the market where we aim to provide our clients with tailor-made services through a partnership approach. This is a win-win situation for all parties.”