Quantel Enhances Italian Postproduction Company Workflow, Names French Reseller Partner

Italian production and postproduction company, Start S.r.l., has purchased a Quantel Pablo Rio 2KO high quality color correction and finishing system to enhance its postproduction workflow and deliver the highest quality HD and 2K results for its clients. The Pablo Rio will be primarily used for television promotions and corporate advertising. Equipped with a Neo Nano control panel, the system is being supplied by Quantel’s reseller partner, Mediacom Digital Evolution.

Start S.r.l. was founded in 1998 and provides DI, conforming, color grading, special effects, motion graphics and editing services to feature films, television programs and advertising promos; Start S.r.l. also specialises in multimedia and virtual reality applications. The post house has worked with customers including Ducati, Mediaset and Sony and leading directors, including Amos Gitai and Silvio Soldini; three films post produced at Start S.r.l. have featured at the Venice International Film Festival.

Start S.r.l.’s Owner, Ricardo Annoni, said, “We are very excited to welcome Pablo Rio to Start to work at the centre of our post-production workflow alongside our existing Quantel eQ finishing system. Pablo Rio provides us with an unbeatable color, finishing and editing toolset to maximise our creativity and productivity, opening up a whole new range of opportunities for Start S.r.l.”

Quantel Sales Director, Martin Mulligan, said, “Start S.r.l. has had Quantel systems in house for many years, so we are thrilled that they have chosen to invest in Quantel technology once again.”

Quantel also announced that it has appointed Post Logic as its reseller partner in France for its post production product range, fronted by the successful Pablo Rio high quality color and finishing system.

Post Logic is one of France’s leading post production equipment suppliers and integrators, representing many major brands in the French market. Post Logic is installing a Pablo Rio system at its central Paris headquarters and will be opening up for customer demonstrations over the coming weeks and months to introduce Pablo Rio to its extensive client base.

“Pablo Rio is unique in offering a great color correction toolset alongside a full suite of editing and finishing tools, and its realtime 4K capabilities really set it apart too,” said Ludovic Gaujal, Business & Marketing Manager, Post Logic. “That makes it the perfect system for high quality film and TV drama picture post production – a big market in France with its strong home-grown film and drama industry. I’m also sure that Avid DS owners will find Pablo Rio to be a natural step forward as their systems reach end-of-life.”

“We’re delighted to welcome Post Logic to the Quantel reseller family,” said Martin Mulligan, Quantel Sales Director. “They have a very strong presence in the French market across a broad customer base, and a great depth of experience in post production system sales, integration and training. We’re looking forward to working with Post Logic to bring Pablo Rio with its phenomenal capabilities and performance to the forefront of the industry in France.”