Pivothead Captures and Delivers True POV for In-Venue, Broadcast Applications
The Sports Video Group is pleased to welcome Pivothead as a corporate sponsor. Providing point-of-view, professional-grade photo and video functionality, Pivothead’s SMART (Simple Modular Application Ready Technology) eyewear offers an array of features and capabilities based on a modular system that lets users customize their eyewear to suit particular needs.
Pivothead’s technology can be deployed to improve the broadcast and game-day experience. The company’s second-screen sharing solution enhances in-stadium fan engagement for teams and leagues during live events. Streaming a point-of-view perspective from players, coaches, and sports broadcasters directly to in-venue videoboards and mobile devices adds an intimate, unique moment.
“We joined SVG because Pivothead can help athletes, teams, and broadcasters tell their stories in a more entertaining and engaging way,” says founder/CEO Chris Cox. “Pivothead’s true point-of-view perspective coupled with our new live HD-streaming capability will provide fans with an exciting way to participate in the game-day experience through second-screen content, social media, and broadcast.”
Second-screen sharing drives a deeper connection with fans, providing an inside, behind-the-scenes perspective. Fans view content as it is made, sharing team moments that would previously have gone unseen. Pivothead’s capabilities as a postproduction content creator enable broadcasters and sports teams to easily share from several locations in a stadium setting.
“Our strategy is to integrate closely with the sports industry to create unique opportunities for broadcasting true point-of-view video to in-arena Jumbotrons, integration to second-screen premium applications, and general in-broadcast use of POV of events before, during, and after the event,” says Cox. “Our goal is to help broadcasters create unique, innovative content to improve overall fan experience and interaction.“
ESPN recently captured Wichita State men’s basketball team from the point of view of players and fans as the team finished the regular season undefeated.
The St. Louis Rams implemented Pivothead for their 2013-14 season, providing fans with a game-day perspective from the locker room, in the stands, during half-time performances, and on the road.
In an effort to provide a new player perspective, the New York Yankees On Demand series documented preseason practice from an infield, outfield, and catcher point of view.