PGA TOUR LIVE Digital Subscription Service Set for Debut
The PGA TOUR announced the creation of PGA TOUR LIVE, a digital Over-The-Top subscription service featuring exclusive, live Thursday and Friday morning coverage of more than 30 PGA TOUR events per season. The PGA TOUR and MLB Advanced Media (MLBAM) are entering into a multi-year partnership to develop, produce, and distribute the OTT service to golf fans in North America and other key markets around the world.
Set to launch this summer, PGA TOUR LIVE will feature exclusive Thursday and Friday coverage of two morning featured groups leading up to the afternoon Golf Channel television broadcast. PGA TOUR LIVE will mark the first time ever that complete, live coverage of morning marquee groups has been provided to fans.
“PGA TOUR LIVE is an important development for golf fans, as it will bring live action to the devices they use most, while building great momentum and viewership for the ensuing broadcast coverage each weekday afternoon and into the weekend,” said Tim Finchem, Commissioner of the PGA TOUR. “Working with MLBAM was a natural fit, as it was a top priority to find a partner to meet the challenge of delivering the digital hybrid our fans want most – a live HD broadcast with world-class technology distribution.”
The PGA TOUR and MLBAM will collaborate to develop, launch and operate the subscription service across mobile, tablet and other digital devices in the United States, Canada, and select international markets. MLBAM, the New York-based technology company, will provide its Emmy Award winning video infrastructure services, including cross-platform application development and broadcast engineering operations, to bring this new digital-only product to a wide range of devices and screens. Subscription pricing and supported digital platforms will be announced at a later date.
“Commissioner Finchem and his entire staff deserve credit for having the vision and the fortitude to serve the millions of golf fans with this product,” said Bob Bowman, President of Business & Media for Major League Baseball. “Those fans will not be disappointed.”