S3 Sports: Fox Sports’ Clark Pierce Discusses Life in the Digital Trenches
More than 200 attendees flocked to the 2nd Screen Summit: Sports in New York City this week as digital sports distribution and multiplatform content took center stage. Headlining the program was a keynote conversation with Clark Pierce, SVP, TV Everywhere and Special Projects, Fox Sports.
As the top man behind Fox Sports Go, Pierce has enjoyed a summer that has seen his platform shine behind the power of major international sports events, including the FIFA Women’s World Cup and the U.S. Open golf tournament.
On stage with the Sports Video Group’s Ken Kerschbaumer, Pierce discussed how to design content for millennials, whether Internet companies can cut it in live sports production, and how a wealth of usership data is helping digital content creators improve their products.
Pierce discusses the multiscreen enhancements made available on Fox Sports Go:
Pierce shares what he sees in how different generations consume live sports content:
Pierce on the massive challenge of building a content business around millennials:
Pierce discusses piracy and the threat of password sharing:
Pierce on how he feels about the potential of a company like Google or Netflix entering the live-sports market:
Pierce fields a question from the crowd on what usership data he finds most useful:
2nd Screen Summit: Sports is a joint production of the memberships of Sports Video Group and the 2nd Screen Society.